Björn JefferyThe Telco Identity Loop: What Disney+ does for VerizonMay 2015. Tim Armstrong, the CEO of AOL, is on CNBC. He is wearing a navy blazer, no tie, blue shirt. He’s talking fast, and in bursts of…Nov 13, 2019Nov 13, 2019
Björn JefferyThe Kids App Market — A Strategic OverviewHow do you take on a market where the user isn’t your customer? A market that overlaps and competes with four major industries, but…May 31, 20191May 31, 20191
Björn JefferyThe time has comeAfter a lot of consideration, I have decided to step down as CEO of Toca Boca. I told the team this morning. It has been seven years since…Sep 19, 20172Sep 19, 20172
Björn Jeffery“When we draw lines and build walls between people everyone loses”I promised a second post about the App Store charts and that is coming. But over the past days it has become clear that standing up this…Jan 31, 2017Jan 31, 2017
Björn Jeffery8 out of 10 top apps make no money through the app storesJust before the new year, Nielsen published a list of the top smartphone apps of 2016. The list is based on average unique users which is a…Jan 5, 2017Jan 5, 2017
Björn Jeffery2016 in reviewFor me, 2016 was a difficult and tiring year in many ways. I didn’t feel like I got things quite right, or that I could be the best version…Dec 31, 2016Dec 31, 2016
Björn JefferyFalse certaintyWhy budgets and forecasts can be a dangerous distraction when running a company.Dec 21, 2016Dec 21, 2016
Björn JefferyWhether you tell it or not — the story gets toldIf you don’t tell the story, then a story gets told in its place anyway. Likely a different one than you intended.Dec 6, 20163Dec 6, 20163
Björn JefferyNoticing a great managerA job well done may mean being almost invisibleDec 1, 2013Dec 1, 2013