“You’ve got to start with the customer experience and work backwards to the technology.” — Steve Jobs
Why Silicon Valley is all wrong about Apple’s AirPods
Chris Messina

This observation paired with the AirPod marketing is brilliant. Way to pull that out of the archives.

What kind of mad dash do you think we’ll see for these things on launch day? Apple Pencil-level clusterfucks, or an easy “walk in and grab a pair” kind of situation?

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