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Bill Kenney
Bill Kenney

Bill Kenney

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Bill Kenney
Bill Kenney
Nov 19 · 4 min read

Why Take a Systems Approach to Marketing?

Scientists and engineers define a system as any group of interacting, interrelated, or…

Bill Kenney
Bill Kenney
Nov 9 · 4 min read

Channel Your Top Chef Marketing Strategy

The spaghetti technique of “throw it against the wall to see what sticks” is too often…

Bill Kenney
Bill Kenney
Nov 9 · 4 min read

The Beautiful Music of B2B Marketing

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They…

Bill Kenney
Bill Kenney
Nov 1 · 4 min read

International Scaling and the Art of Partnership Vetting

Bill Kenney
Bill Kenney
Oct 24 · 4 min read

U.S. Market-Entry Requires More Than a Lasso

For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The…