Microsoft Azure Spamming On Twitter

Microsoft has a history of making its staff or outside PR people it hires making some of the worst marketing decisions (Examples: 1, 2, 3, 4) and today the team behind the Microsoft Azure Twitter account did it again.

I got a tweet from @Azure today asking me to follow so they could send me a DM. As an open source influencer, I figured maybe they wanted to offer me something since this is not entirely uncommon. So I followed, but before I did that, I noticed they had sent this tweet to lots of friends in open source all mostly top influencers in their respective areas of the greater open source community.

An hour later I got a DM from @Azure which was low and behold spam:

DockerCon Advertising via DM! Yay \o/

Is Microsoft not learning that it has a terribly poor track record in terms of PR, Marketing and Developer Relations? Did someone think they might get good responses from picking top open source influencers and spamming them?

Microsoft + Open Source, if you are reading this, and I’m sure people on the Azure Team and on other teams are, why would you think this is ok? Why do you keep making rookie moves like this? Why after all the apologies are you not learning your lesson and doing better? I think you owe us all an apology (plus maybe Surface Tablets and Azure Cloud Credits).

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