Rupert NewtonNotes on Regenesis: Feeding the World Without Devouring the Planet, by George Monbiot.I spent a large part of my teens facing the rear end of a cow, working on small farms from high summer to deep winter, just as the early…Aug 31, 20221Aug 31, 20221
Rupert NewtonWhat does the economy want?Practical men, who believe themselves exempt from any intellectual influences, wrote John Maynard Keynes, are usually slaves of some…Apr 1, 2022Apr 1, 2022
Rupert NewtonThanks, got a lot from your summary.One thing that's struck me when I read articles on 'purpose', I haven't read anyone explain where its come from and why. Is it an evolution…Mar 5, 2021Mar 5, 2021
Rupert NewtonThe Inhabitable Earth: an essay on influencing collective behavior in tandem with canvassing to…Feb 28, 2020Feb 28, 2020
Rupert NewtonIs the “New Deal” the right metaphor for marketing the Green New Deal?The actual 1930’s New Deal was a series of specific, concrete, public infrastructure projects, financial and welfare policy reforms —…Mar 20, 2019Mar 20, 2019
Rupert NewtonWhat’s the purpose of advertising in tomorrow’s economy?In pursuit of the good life over the course of our lives all of us expect our standard of living to materially improve. Can we expect this…Mar 30, 2017Mar 30, 2017
Rupert Newton‘They will never agree, they are arguing from different premises’So said Reverend Sidney Smith, 19th century wit, when he saw two women shouting at each other from houses on opposite sides of an Edinburgh…Jan 26, 2017Jan 26, 2017
Rupert NewtonHow can failing to get attention be a measure of success?In the late ‘80’s an airline chose to use in its advertising a lilting duet from the Delibes opera Lakme, evoking feelings of calm, comfort…Jan 26, 2017Jan 26, 2017
Rupert NewtonWhat can advertising’s Obiwan teach progressives?Anatomy of Humbug is a sage historical sweep of the different schools in strategic thinking that underpin the advertising industry, written…Jan 16, 2017Jan 16, 2017
Rupert NewtonWhat matters? An enquiry into valuesIn 2013, AA Gill wrote, “what Americans value and strive for is straight talking, plain saying”. A few days after the election, this ad…Dec 14, 2016Dec 14, 2016