Benjamin KretzRhetorical Zones And Their Usage In Audience-Oriented CommunicationAudience-oriented communication is both a vital and challenging concept to implement. Failure to engage with an audience using rhetoric…Sep 15, 2022Sep 15, 2022
Benjamin KretzPreaching to the Choir: How the Media Deepens Political Divisions in AmericaAlthough every network purports to be unbiased, media organizations know that their audiences look for news that they can agree with and…May 3, 2019May 3, 2019
Benjamin KretzThe Duality of VoiceExamining the strength and weaknesses of having a unique voice through a drug dealer-turned-Christian rapperMay 1, 2019May 1, 2019
Benjamin KretzWhen Image Events Aren’t PlannedA Greenpeace activist chained to a tree. NFL players kneeling on the sidelines. Protesters thrusting signs towards the sky. These are all…Feb 20, 2019Feb 20, 2019
Benjamin KretzThe Myth of the Heroic American SoldierIn 1957, French author Roland Barthes published his book Mythologies. In it, he described what he saw as modern myths- everything from…Feb 13, 2019Feb 13, 2019
Benjamin KretzA Thousand WordsHow the power of images is shaped by the words associated with itFeb 5, 2019Feb 5, 2019