MLB Teams Tweet, But Don’t Engage This Holiday Season
Look, I get that it is Christmas Eve morning, but that means most baseball fans aren’t working, and are sitting on their computers. On this day, what are MLB teams doing? NOT responding to their fans, likely nestled all snug in their beds.
On 10:28AM EST this morning, I tweeted all 30 major league teams to ask them their New Year’s resolution:
An hour later, zero responses. Zilch! (update: Now 5 hours)
Teams just aren’t engaging, but they sure are eager to sell stuff. The Reds are anxious to sell you six pairs of tickets, while the Cards want you to spend $200. At least the Indians are more subtle — but what kind of “last minute gift ideas” do they really expect to deliver fans in time for Santa’s arrival, as it’s the night before Christmas today:
It’s not all bad. Some teams are quite festive this holiday season. The Cards are hiding their #ElfOnTheShelf, the Cubs are wishing fans a happy holiday season, and Raymond from the Rays is almost here to deliver presents:
Still, not a peep from tweets to thirty teams. I guess the social media teams have settled down for a long winter’s nap.
As a whole, in an audit of all major league teams, they talk a lot, but don’t listen. The Arizona Diamondbacks follow the most people on Twitter, but just 5,250. In fact, 21 of 30 teams follow LESS than 1,000 people. I mean, really Boston and Baltimore, what is the matter? Less than 100 to follow is barely a clatter:
Well, I’ll keep you posted as teams reply — if they reply. After all, I really do want to know their New Year’s resolutions. But in my opinion, it should be to do a better job engaging with fans, and not just focus on talking and trying to sell stuff. Perhaps that is just a vision of sugar-plums.
