VR Ads — Marketing in Its Infancy

360 Degree Video is the latest marketing technology to go mainstream, yet view advertisers have jumped into the game. Further, even though no special glasses are needed, few consumers have seen these ads.

Marketing is expected to do one (or more) of three things: 1) increase brand awareness, 2) increase brand perception, and 3) increase purchase intent.

While the being the first brand to jump on a new platform plays a strong role on brand perception and may drive sales, awareness has been almost non-existent. As of this writing, all VR ads collectively have been viewed about 11 million times, about 10% of the audience that watches a single Super Bowl ad.

Below are those “Click and Drag for 360° Video” ads we’ve seen to date on the Facebook platform. Drag the screen with your mouse to look forward, backwards, up and down.

Expect this marketing platform to take off in 2016 as brands transition beyond the novelty and create meaningful consumer content.

6 Virtual Reality Ads You May Have Missed

Ritz Crackers
Step out from behind the camera and join a holiday party across 40-years to catch smaller moments missed by a traditional camera.

Nescafe
Whatever time, it’s never too late to pump up the volume and say “Good Morning World!”

Samsung Gulf
From this height, do you feel excited? Or do you feel the fear? Walk in the sky in the palm of your hands with this immersive 360 experience.

Walt Disney World
Join Goofy as he zips and zaps you through a whirlwind tour of Walt Disney World Resort.

Corona
Corona brings you professional soccer like you’ve never seen before. Experience the live experience as players heading through the tunnel onto the field.

AT&T
Immerse yourself in race car driver Ben Albano’s 360° racing experience, and hear how he uses the AT&T network.

Looking to post your own virtual ad? Facebook launched a microsite to get you started. You’ll need to apply first, but once accepted, posting is quite easy (assuming you have a 360° Camera). Give it a test ride!