Brenna TharnstrominComms Planning5 Lies We’ve Been Fed About Brand LoyaltyBrand loyalty: It’s time to let it go.4 min read·Apr 18, 2017--1--1
Brenna TharnstrominComms PlanningNot Another Ad Unit!Staying Creative in a World Where Ad Units Keep Getting Shorter and More Mobile5 min read·Mar 20, 2017--1--1
Brenna TharnstrominComms PlanningDiplomacy at Work: What Planners Can Learn from Dale CarnegieAs Comms Planners working to create integrated creative, we’re balancing a many perspectives at once. We work with creatives, producers…8 min read·Jan 26, 2017----
Brenna TharnstrominComms PlanningA Planner’s Guide to Pruning DecksDeck writing is a delicate art. You need to get in all your information without overwhelming your audience. Nothing makes eyes glaze over…4 min read·Dec 14, 2016--1--1
Brenna TharnstrominComms PlanningA Guide to Getting Smart about Emotion in AdvertisingPeople respond strongly to emotional content, and advertisers are adjusting accordingly. When consumers connect emotionally to a brand…4 min read·Oct 20, 2016----
Brenna TharnstrominComms PlanningDecoding Decoded: 5 Key Points from Phil Barden’s Decoded Applied to AdvertisingPhil Barden, most famous for his work with T-Mobile, left his 15 year career in brand directing to focus on bridging the gap between…4 min read·Sep 22, 2016----