Brenna TharnstrominComms Planning5 Lies We’ve Been Fed About Brand LoyaltyBrand loyalty: It’s time to let it go.Apr 18, 20171Apr 18, 20171
Brenna TharnstrominComms PlanningNot Another Ad Unit!Staying Creative in a World Where Ad Units Keep Getting Shorter and More MobileMar 20, 20171Mar 20, 20171
Brenna TharnstrominComms PlanningDiplomacy at Work: What Planners Can Learn from Dale CarnegieAs Comms Planners working to create integrated creative, we’re balancing a many perspectives at once. We work with creatives, producers…Jan 26, 2017Jan 26, 2017
Brenna TharnstrominComms PlanningA Planner’s Guide to Pruning DecksDeck writing is a delicate art. You need to get in all your information without overwhelming your audience. Nothing makes eyes glaze over…Dec 14, 20161Dec 14, 20161
Brenna TharnstrominComms PlanningA Guide to Getting Smart about Emotion in AdvertisingPeople respond strongly to emotional content, and advertisers are adjusting accordingly. When consumers connect emotionally to a brand…Oct 20, 2016Oct 20, 2016
Brenna TharnstrominComms PlanningDecoding Decoded: 5 Key Points from Phil Barden’s Decoded Applied to AdvertisingPhil Barden, most famous for his work with T-Mobile, left his 15 year career in brand directing to focus on bridging the gap between…Sep 22, 2016Sep 22, 2016