The 5 Types of Creators

Matt Blac
2 min readSep 12, 2023

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For a long time, I had now several discussions with People,
to explain that Social Media and Content can also be a Business.

And not just a Marketing Tool Or some Personal People.
It can also be more like a Content Business.
Where your “Main Product” is the Content itself.

It builds trust, it gives value.
But unfortunately, its more of a freemium.

Meaning you give for free and then later you upsell.
To some other Products, Services or else.

The Things is, this whole thing is soo new,
not many people realize or know about it.

But there are actually tones of companies and small teams,
that just run a YouTube Channel Business.
Earning Money from Ad Revenue as well as Sponsorships,
and offering own Products and Services as Add ons.

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It is a relatively new Sector, that used to belong mostly to TV Stations and Movie Studios, and becoming now more and more a mainstream thing.

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