BlackCurveThe Problem with Price ElasticityMost people working in finance, retail or pricing will likely have encountered the term ‘price elasticity of demand’ (PED) at some point…Nov 7, 2019Nov 7, 2019
BlackCurveWhy You Should Stop Stressing About Your Competitors’ PricesIn this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than…Aug 22, 2019Aug 22, 2019
BlackCurvePricing Breakfast: How Pricing Software Can Help Your Retail BusinessWe recently hosted its first Pricing Breakfast at Cargo Works, London. The topic under discussion was “How Pricing Software Can Help Your…Aug 19, 2019Aug 19, 2019
BlackCurve7 Ways Retailers Can Maximise ProfitsPaul Rowley and Dr Rob Horton recently held a webinar entitled “ 7 Ways Retailers Can Maximise Profits “.Aug 13, 2019Aug 13, 2019
BlackCurve6 Ecommerce Pricing Experiments that You Can Run TodayAccording to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a…Aug 8, 2019Aug 8, 2019
BlackCurveStop Letting Your Competitors Race Ahead of You — Here’s How to Grow Your Profit MarginsProfit margin is a measure of your profitability. The figure varies from business to business but is a pretty good indicator of how…Aug 6, 2019Aug 6, 2019
BlackCurve10 Fastest Ways to Increase Ecommerce SalesIf you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.Aug 1, 2019Aug 1, 2019
BlackCurveAre You Still Sleep Walking? Wake Up to the New World of Smarter PricingAccording to Tim Walker writing for The Guardian, the days of fixed pricing appear to be coming to an end. The traditional concept of RRP…Jul 29, 2019Jul 29, 2019
BlackCurveWhy Your Pricing Strategy is Failing and How to Fix ItNo matter what product or service you sell, the price you charge your customers or clients will have a direct impact on the success of your…Jul 25, 2019Jul 25, 2019
BlackCurveBlackCurve Raises £1.5M Led by Nauta Capital to Optimise Retail PricingThe London-based SaaS pricing optimisation platform helps retailers make smarter pricing decisionsJul 22, 2019Jul 22, 2019