In this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than good to your business; and the key to fully optimising the prices of your products online or in your physical stores, is to use…

We recently hosted its first Pricing Breakfast at Cargo Works, London. The topic under discussion was “How Pricing Software Can Help Your Retail Business”. This would prove to be an excellent opportunity for retail businesses to learn from “the horse’s mouth” so to speak about how BlackCurve’s smarter pricing…

Paul Rowley and Dr Rob Horton recently held a webinar entitled “ 7 Ways Retailers Can Maximise Profits “. To start things off Paul provided an introduction into what BlackCurve does: helps retailers manage and optimise the price of every single item they sell. They both went on to explain…

According to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a mile is Amazon. Bryan Eisenberg recently published the book “Be Like Amazon: even a Lemonade Stand Can do It (co-authored by Jeffrey Eisenberg and Roy H. Williams). …

Profit margin is a measure of your profitability. The figure varies from business to business but is a pretty good indicator of how successful you are. As author Doug Hall says, “If your profit margins aren’t rising, chances are your company isn’t thriving.” With retail, some of the biggest brands…

If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales. Engage with Customers on Social Media This is one of the best ways to increase visitors to your store, convert them into paying customers and encourage them to purchase again. According to Adweek, the average…

According to Tim Walker writing for The Guardian, the days of fixed pricing appear to be coming to an end. The traditional concept of RRP or ticket price has gradually been eroded and now there are many exciting opportunities for dynamic, personalised pricing models. “It used to be about where…

No matter what product or service you sell, the price you charge your customers or clients will have a direct impact on the success of your business. A truly effective pricing strategy should: Communicate your value Position you in the market Reinforce your revenue strategy Allow you to invest in…

The London-based SaaS pricing optimisation platform helps retailers make smarter pricing decisions BlackCurve will use the investment to accelerate its commercial development, doubling its team, and strengthening its product offering Nauta Capital, a pan-European VC focused on capital-efficient software companies, leads the round. We are proud to announced the closing…