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First rule of Customer Development: No selling allowed — Ever!

WTF is Customer Development?

Vidar Andersen
Jul 7, 2015 · 7 min read

Here’s why you’re probably doing “Lean Startup” the wrong way.

A first time founder of a very early-stage startup asked me recently about how to do customer interviews (aka doing the Customer Development part of the methodologies collectively known as The Lean Startup) properly.

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The Three Pillars of “Lean Startup”
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Brace yourself — the road to product-market fit usually takes much longer than you think
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The Customer Discovery Phase has two important steps — you don’t get to skip one
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The TL;DR Customer Development Summary in one image

Customer Development Resources:

To learn more, first of all you should take this free course with Steve Blank​, the father of Customer Development and the Lean Startup. It’s more or less the Stanford curriculum called Lean Launchpad — but for free. It will teach you everything you need to know about building a startup (at the early stages):
https://www.udacity.com/course/ep245

Now get the hell out of the building!


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