We’re a sales tool; we’re not a marketing tool

So many times as I give a demo of the product, the marketing guys are always sitting in the room (don’t know why they’re invited all the time, :) ).

Inevitably, questions arise about how this can work with marketing:

“How can marketing work with this?”

“What do the marketing guys think?”

And of course “Can you guys in marketing manage this?”

Of course, this all comes after the sales guys say “OMG! This is awesome! This is exactly what we need to close more deals!”

I get it. A sales reps time is precious and every minute that they can spend selling vs. implementing something new for the organization or doing research or FINDING CONTENT will always be pushed onto another individual (if available).

It’s why you hear us always say “Built for sales professionals, by sales professionals”. (BTW — some of you asked us how this is true? How can a sales professional have built this? Well, it’s true — go to our website, and you will see Nick Caruso, one of our founders. His background is development, but, he took a “break” for a decade to head up a national sales team (with growth of over 30% year over year) — and now, he is back to developing our product. He understands what a sales professional wants and needs and that’s what you see when you work with Illumineto Spark.)

We truly are a sales tool.

A) We find the best content for the sales rep, we don’t curate it.

B) We build a Spark web page that is personalized by the sales rep, no need for marketing to get involved.

C) We let the sales rep personalize the page, not be forced to use a template from marketing.

D) We allow the rep to lay-out the content in any way that they think is best, not use a template from marketing.

E) We built this so a sales professional can use it, out of the gate, no need for IT to have to implement anything.

And I could go on and on — but, you get the idea. This is truly built with the singular sales professional in mind, not the sales leaders or marketing team.

It was built for them to save time (from the 440 hours spent a year looking for content) to gaining the engagement needed to win the deal (when the right content is used, there is a 68% increase in engagement (SiriusDecisions, 2015/2016)).

Don’t lose the opportunity to engage — check out Spark now and become a sales hero.