Kelly…thank you for your insightful comments…much appreciated. I completely agree with you and your comments. I believe marketing groups are reaching a tipping point where they either fall over one side and realize they actually have to “help their customers” or they will create significant damage for their companies.

Companies can’t remain viable when they focus on “pimping” their products and services all the time to their audience. The audience has learned where the “off switch” is and are using it actively. I also agree that companies are going to have to create new ways that aren’t comfortable for them to interact and handle customers…this will change the game.

As for the book idea…I am in the process of writing my next book and doing a version update of my first book, “Creating and Delivering Totally Awesome Customer Experiences.” The new book will definitely have a chapter in there on this topic…thanks for the suggestion and comments! Have an awesome day!!