One of the founding pillars of SaaS is to create a product that sells itself. From gathering product knowledge to account creation and even onboarding… the ideal SaaS product will handle everything without the user ever having to talk to a human.

That’s great for users, but what about marketers? We almost never get to interact with the people we are marketing to. The few times we do, users are often annoyed or want an incentive.

We are running into this problem here at Constellix. We are a fledgling startup entering our second year on the market. …

Inspired by a few attempts at recreating Popeye’s fried chicken (my last meal as a meat eater, about 9 years ago)….


Image for post
Image for post

What you need:

  • 1 package of seitan (preferably “chicken” flavored”)
  • 1 package of oyster or maiitake mushrooms


  • 1 vegan egg (2 tbs egg mix and 1/2 cup cold water) or 2 flax eggs
  • 1 cup nut milk or no-chicken vegetable broth if the seitan is not already marinated
  • 1 tbs apple cider vinegar
  • 1 tbs ground mustard
  • 1 tsp Tabasco or hot sauce

Drain seitan and pull into strips. Whisk marinade together in a large bowl. …

Before I reveal to you my master plan to revamp our content marketing efforts, I need to give you some context on where we started…

I inherited our company blogs about three years ago. One was for a fifteen year old company that had been very successful at creating helpful content for non-developers learning about the Domain Name System. The second was a startup whose only traffic came from its fifteen year old big sister company.

For the new company, we were starting with a blank slate. So we wrote as much as we could and then watched the analytics to see what stuck. (Disclaimer: please don’t do this.) …


Blair McKee

Front end dev. Designer. Writer. Vegan. Digital Marketer. Yogi

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store