Blake HowardTwo Questions Every Brand Should AnswerAvoiding the Disappearing ActFeb 28, 20201Feb 28, 20201
Blake HowardThe ATL Brand TrainwreckA transit initiative’s identity goes off the railsDec 17, 2019Dec 17, 2019
Blake HowardAs “SunTrust” sunsets, an altruistic — and questionable — name takes its place.There’s a significant political battle at the heart of most enterprise mergers, and the brand identity can often pay the price for it…Aug 15, 2019Aug 15, 2019
Blake HowardAtlanta’s “Yard” Sale EpidemicOur city’s disappointing pattern of naming new developmentsAug 14, 20191Aug 14, 20191