Not only that, Pat, but your posts should also solve a solution for them as well.
There’s a reason why self-help articles are trending right now. They help people get the results in their life they want. Of course, that doesn’t mean we have to write self-help, but if we wanted to, it would be much smarter as Anna mentions to write about what they want to read, rather than what we think they want to or even need to.
Fiction can work too, because your readers are looking to be entertained. But on the whole, writing solution-driven content is key to boosting your readership.