Rise of the UX writer
Ben Moran

Great article.

The GDS Service Standards for GOV.UK services calls these “Content Designers”. But we’re talking about the same thing.

Loads of Content Designers / UX Writers produce less-than-ideal content, though. Like any role, experience is important.

And above all, iteration based on user research / data insights is key. Don’t rely on intuition.

I use http://www.hemingwayapp.com a lot. It’s a great tool to improve readability.