Best Practices: In-Seat Ordering
Maximizing Success and Engagement
What We’ll Do For You
BleachrONE’s proven approach to In-Seat Ordering: our in-venue food and beverage delivery method is designed to not only elevate the fan experience through a brand new level of convenience but to uncover and drive new streams of revenue for tournaments and other sporting events along with their concession partners. Our process is designed to minimize disruption for all fans and maximize revenue results for you. Below is a list of In-Seat Ordering Best Practices to follow, ensuring that success.
Keep Generating Buzz
Following any and all pre-event promotional pushes for your app, it is important to keep generating buzz once on site. Here are a few strategies that our client partners have used in the past to maximize excitement about “In-Seat Ordering” once fans have arrived on-site:
- Promotional “In-Seat Ordering” flyers at the main entrance and information booth
- Promotional “In-Seat Ordering” stickers on backs of seat and/or armrests
- Promotional “In-Seat Ordering” signs and banners around your venue
- Video board promos for “In-Seat Ordering”
When fans see other fans ordering to their seat, word spreads fast. But you must spark that initial interest! Getting creative with your approach to In-Seat Ordering will always pay off.
Which lead us to…
Don’t Overcomplicate
Keep the menu of food and beverage options as manageable as possible for your staff. In order to keep delivery times fast and fans happy, the most important thing you can do is keep it simple.
When 25 orders come through at once, the last thing you want to have to do is confirm which toppings a fan wants on their burger. The most successful In-Seat menus tend to include simple, non-customizable offerings: beer, candy, hot dogs, potato chips, etc.
Don’t Drive Fans Away
In-Seat Ordering should act as an extension to your already existing concession services. One of the biggest In-Seat Ordering no-no’s happens when the prices at your concession stands don’t match the prices on the In-Seat Ordering menu. If you really want to see In-Seat Ordering sales skyrocket, it is important to make sure you aren’t up-charging for concession sales through your app.
The bottom line is this: A consistent fan experience is an enjoyable fan experience!
- Don’t let the buzz die, or you won’t see the engagement you expect.
- Keeping it simple equals a frustration-free experience for both you and your fans.
- Ensure your fans stay engaged in the app by employing a similar pricing model to the venue’s concession stands.
Start with these few steps and you are well on your way to a successful In-Seat Ordering experience!
We want to hear from you! What type of menu items do you see performing well at your tournament or event? How do you decide what to price items? What types of marketing do you do for In-Seat?
