The situation is more complex outside the US. Look at Germany. Persicope is mostly unknown. German broadcasters often get like 12 Live-Viewers on Persicope. That doesn’t look good at all. The App ranks 471 in the german Apple AppStore. Far away from being a top pick.
Facebook is the friends from the past network, as you said. Maybe you like to show them your house, your boat, your wife. Maybe not. Using Facebook Live for business? Really? No. Not now.
All the hopes go to Youtube aka the kids TV station (in Germany). So we will have live makeup courses and OOTD catwalks. And maybe some guy breaking all his bones while riding shotgun on a downhill bike.
I really tried live streaming, even started #ScopeDE to help the community find german live broadcasts, but at the moment…? Best live experience 2016 was a night in the theater. So far…