Instead of trying to compete with other people or businesses, it’s better to do something completely novel or to focus on a tightly defined niche. Once you’ve established yourself as an authority over something, you can set your own terms — rather than reactively responding to the competition. Thus, you want to monopolize the space in which you create value.
35 Things No One Told You About Becoming “Successful”
Benjamin P. Hardy

This is very true

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