The need of the Future of Equivalence and Economic Growth with the Contribution of Standardization.
In 2008, my father went to the shop to buy a bathing soap instead he bought a washing soap. My mother had to complain all day long. This shows that men can have the purchasing power and home making decisions within the organization and economic management of things, but they may not properly fulfill those duties. Can standardization help to overcome obstacles faced by women? As written by Forbes magazine, women represent the largest market opportunity in the world since they control $20 trillion in annual consumer spending, and it is expected to rise to nearly $30 trillion. (Barmann, 2014). To mean, women are the major stakeholders of products since they are the ones who spend than men. Besides being the major consumers, they have a less role taking in decision making on the products they do consume. As viewed, “standardization is a process of implementing and developing technical standards based on the consensus of different parties that include firms, users, interest groups, standards organizations, and governments” (Eufinger, n.d.). To indicate, the confirmation of a product to be used and taken by people, it must be allowed by the standards organizations. It is done through the set qualities and laws as to ensure the safety of the products taken by people. Since the people who own the largest market share in spending, they must take a great part in decision making on the products they do take. However, one criticism is made that standards are an unwelcome, unnecessary, and harmful intrusion into the world of free, distinct individuals (Brunsson & Bengt, 2002). Standardization facilitates all people, but more emphasis on rights of women. Standardization will facilitate the rights of women through developing their knowledge hence building self-awareness, helps to raise the level of coordination of activities, and creating dependence hence contributing to their development both socially and economically.
First and foremost, standardization will facilitate the rights of women through emerging their knowledge hence building self-awareness. Professor Gillian of Ulster University said, “Gender inequalities in all areas are rooted in social structures but also in attitudes.” (YAPP, n.d.) Women have been left behind due to beliefs in cultures and stereotypes, therefore, they are left unaware of their role and ability to drive the world. This seeks change as for them to access equal rights on properties. According to the international trade center, “one major obstacle, for example, is the lack of awareness about specific requirements that products need to comply with to be exported to a foreign market.” (ITC, 2015). Women are not aware of different activities done in exports due to not enough knowledge on standardization. So, they are left without the primary right to wealth which they do need to develop their families and their nations. In addition, different ways are thought as to raise the level of women’s participation as the right of speech and full participation without limitations. Therefore, standardization is one of the ways to help with the implementation of the governments’ policies of empowering women. Governments insist on empowering women by giving the positions in government posts, but that is one step. They also need to be part of the business world, be the voice of the products they use, and invest in sectors they are experts in. Through letting them know their duties in the society emerging their rights such as speech and wealth as to contribute towards development.
Furthermore, raising the level of coordination of activities is one of the ways standardization will facilitate the rights of women. According to the study made, researchers found that they spent three times as long on domestic chores, such as cooking, cleaning, and washing, as their husbands or partners. (Silverstein & Kate, 2009) This ensures that Women are primary caretakers at homes and hospitals for young, mature, and old people. This means, getting to know the perfect way to fulfill their duties is their right, but also it should not be kept on the level of the household. This should be a strong reason to allow their participation in setting laws of standardization because they are responsible for their families to large societies. All they need is freedom to take their skills to a beyond level. Step by step will make the journey since women are seen as people with proficiencies. According to the Forbes article, gender is more significant than income, ethnicity, geography, and age since it is the blind spot for business and in the workplace. (Brennan, 2015). Gender is one of the reasons the coordination of activities should be carried out, women involvement will increase the efficiency and productiveness. As it had continued to show, women are believed to contribute to the innovative wealth and regaining because they are the largest market givers.” (Silverstein & Kate, 2009) Women’s ideas and thought should be promoted worldwide because they are of great impact, this will make them aware of their roles such as the primary right to health and coordination of all activities. Hence creating a free and responsible world to everyone.
Last but not least, standardization will facilitate the rights of women through creating dependence hence contributing to their development both socially and economically. Their development will go with the investment in infrastructure that is part of their activities done at home. These are activities they do in their daily lives which involve hygiene and caretaking which ends up pushing them to be involved with water, sanitation, and electricity services. Therefore, investing in sectors that they are familiar with, it is very simple. On another side, socially goes with the mindset because they are the major consumers of products like lotions, pads, makeups, and foodstuffs, fitness, beauty, and apparel. According to the article -explain, women can drive the economy, women on the world level they $20 trillion on annual consumer spending which is tended to rise to $28 trillion in the five upcoming years. (Silverstein & Kate, 2009). They are aware of the best products for them since they are the ones using them and taking biggest market part. Thus, allowing women are to take initiation in standardization decision making will increase the deal shares and domains because they are aware of the sectors with high demand for them. This is supported by the fact that across the streets in Rwanda, vendors sell women clothes but very difficult to find men’s clothes, this shows that women are already known be good with purchasing. So, not allowing them to make decisions on the products they are to take, it is also a way of denying them to “Women make the decision in the purchases of 94% of home furnishings…92% of vacations…91% of homes… 60% of automobiles…51% of consumer electronics”. This will remove the fear of investment women had due to the limitations opposed to them as they develop themselves and get to know their role in economic development. All they need is to be shown a way and be told they can.
Conclusively, standardization is a key to informing women of their rights and be aware. This due to the fact that their self-awareness of their role in the society will be pointed out, dependence will be created towards social and economic development and proper coordination of activities. In order to increase the market share and create equivalence for the businesses success, the only key is to increase the number of women who are participating in making crucial choices and decisions. Letting them point out their points of view through full participation in different international activities such as trade and setting standardization laws. This will not only facilitate them to know their rights but also increase the world’s economy since they hold the biggest market share of consumption. Developing a woman is developing a family and a nation.
Barmann, K. (2014, 12 22). Market Solution. Retrieved from Fona International: https://www.fona.com/resource-center/blog/purchasing-power-women
Brennan, B. (2015, January 21). Retrieved from Forbes: http://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-things-everyone-should-know-about-women-consumers/#35ed19212897
Brunsson, N., & Bengt, J. (2002). A World of Standards. In N. B. Jacobsson, A World of Standards (p. 212). Oxford Scholarship Online.
Eufinger, K. (n.d.). Home. Retrieved from Centexbel: http://www.centexbel.be/standardisation
Fabry, S. (2011, 11 4). Product. Retrieved from Fast Codesign: https://www.fastcodesign.com/1663594/women-dominate-the-global-market-place-here-are-5-keys-to-reaching-them
ITC. (2015, March 9). News. Retrieved from International Trade Center: http://www.intracen.org/news/Standards-as-a-vehicle-for-womens-economic-empowerment/
Silverstein, M. J., & Kate, S. (2009, September). Gender. Retrieved from Harvard Business Review: https://hbr.org/2009/09/the-female-economy
YAPP, R. (n.d.). News. Retrieved from Mail Online: http://www.dailymail.co.uk/news/article-206381/Working-women-housework.html