Ira NazarovainThe Spotlight TeamGender is so 1990Much has been said about how new mediums have changed advertising — though social media is the suspect everybody usually points to, Google…Mar 8, 2020Mar 8, 2020
Ira NazarovainThe Spotlight TeamCannes now awards innovation in businessIn an era where tradition and history are so frequently disrupted by novelty, the Cannes Lions International Festival of Creativity is…Feb 7, 2020Feb 7, 2020
Ira NazarovainThe Spotlight TeamNobody Does Campaigns The Way Asia Does: A Highlight on Spikes Asia and AdStars winnersThe Asia-Pacific regions are considered to be wondrous, mysterious, and full of indigenous people and authentic cultures. When agencies…Jan 27, 2020Jan 27, 2020
Ira NazarovainThe Spotlight TeamNew York Advertising Festival and its plans for the new seasonThis is how you combine local spirit and global representationJan 15, 2020Jan 15, 2020
Ira NazarovainThe Spotlight TeamCampaigns from the Middle East: When Insight, Culture, and Social Movements Take the StageFor many years, multinational agencies based in the Middle East have demonstrated great work in the region. There’s something fascinating…Dec 20, 2019Dec 20, 2019
Ira NazarovainThe Spotlight TeamNicolas Huvé, Epica Awards: “We enjoy a strong European backing, but we are fully global, as is…At the end of November, Epica once again made its “best of the best” awards, as decided by an international judging panel of journalists…Dec 14, 2019Dec 14, 2019
Ira NazarovaNicolas Huvé, EPICA Awards: “We enjoy a strong European backing, but we are fully global, as is…At the end of November, EPICA once again made its “best of the best” awards, as decided by an international judging panel of journalists…Dec 13, 2019Dec 13, 2019
Ira NazarovainThe Spotlight TeamWhat does it take and how does it feel to win a Webby? An interview with one winner.“The Internet’s highest honor,” the Webby is an award everyone in digital communications dreams about.Dec 6, 2019Dec 6, 2019
Ira NazarovainThe Spotlight TeamChristmas Campaigns are Here! Just to Put a Smile on Your FaceIt’s that time of the year again! This is when we all come together just to have a good time and feel the love — no competitiveness or…Dec 2, 2019Dec 2, 2019
Ira NazarovainThe Spotlight TeamSelf-Promotion: When Agencies Show Their Realness, Originality and TruthComing up with effective campaigns and strategies for their clients and partners is always a challenge for agencies. Think about it. As a…Nov 21, 2019Nov 21, 2019