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Ira Nazarova
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The Spotlight Team

Gender is so 1990

Much has been said about how new mediums have changed advertising — though social media is the suspect everybody usually points to, Google…

5 min readMar 8, 2020

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Gender is so 1990

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Ira Nazarova
in
The Spotlight Team

Cannes now awards innovation in business

In an era where tradition and history are so frequently disrupted by novelty, the Cannes Lions International Festival of Creativity is…

4 min readFeb 7, 2020

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Cannes now awards innovation in business

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Ira Nazarova
in
The Spotlight Team

Nobody Does Campaigns The Way Asia Does: A Highlight on Spikes Asia and AdStars winners

The Asia-Pacific regions are considered to be wondrous, mysterious, and full of indigenous people and authentic cultures. When agencies…

5 min readJan 27, 2020

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Nobody Does Campaigns The Way Asia Does: A Highlight on Spikes Asia and AdStars winners

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Ira Nazarova
in
The Spotlight Team

New York Advertising Festival and its plans for the new season

This is how you combine local spirit and global representation

4 min readJan 15, 2020

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New York Advertising Festival and its plans for the new season

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Ira Nazarova
in
The Spotlight Team

Campaigns from the Middle East: When Insight, Culture, and Social Movements Take the Stage

For many years, multinational agencies based in the Middle East have demonstrated great work in the region. There’s something fascinating…

6 min readDec 20, 2019

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Campaigns from the Middle East: When Insight, Culture, and Social Movements Take the Stage

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Ira Nazarova
in
The Spotlight Team

Nicolas Huvé, Epica Awards: “We enjoy a strong European backing, but we are fully global, as is…

At the end of November, Epica once again made its “best of the best” awards, as decided by an international judging panel of journalists…

6 min readDec 14, 2019

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Nicolas Huvé, Epica Awards: “We enjoy a strong European backing, but we are fully global, as is…

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Ira Nazarova

Nicolas Huvé, EPICA Awards: “We enjoy a strong European backing, but we are fully global, as is…

At the end of November, EPICA once again made its “best of the best” awards, as decided by an international judging panel of journalists…

6 min readDec 13, 2019

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Nicolas Huvé, EPICA Awards: “We enjoy a strong European backing, but we are fully global, as is…

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Ira Nazarova
in
The Spotlight Team

What does it take and how does it feel to win a Webby? An interview with one winner.

“The Internet’s highest honor,” the Webby is an award everyone in digital communications dreams about.

3 min readDec 6, 2019

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What does it take and how does it feel to win a Webby? An interview with one winner.

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Ira Nazarova
in
The Spotlight Team

Christmas Campaigns are Here! Just to Put a Smile on Your Face

It’s that time of the year again! This is when we all come together just to have a good time and feel the love — no competitiveness or…

3 min readDec 2, 2019

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Photo by Denise Johnson on Unsplash. Christmas Campaigns are Here! Just to Put a Smile on Your Face

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Ira Nazarova
in
The Spotlight Team

Self-Promotion: When Agencies Show Their Realness, Originality and Truth

Coming up with effective campaigns and strategies for their clients and partners is always a challenge for agencies. Think about it. As a…

5 min readNov 21, 2019

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Photo by Ian Schneider on Unsplash

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Ira Nazarova

Ira Nazarova

Creative communications enthusiast with a deep-rooted understanding of digital and social media. Goal-oriented and adept at time management.

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