Blink’s curation team is one of the fastest-growing sections in the company. With tight deadlines and weekly targets to hit, this unit is a well-oiled machine that consistently crunches, visualizes and curates data. Sam Bodenstein, photo editor and curator, talks about the value of curation, how it aids in brand identity and gives us a sneak peek into the workflow that has revolutionized how the staff at Blink looks at visuals.
“I think curation is important because good imagery makes or breaks a product,” Sam asserts. “If the imagery is not good, and it doesn’t immediately capture your attention, then
the product will not be as successful as it could be.”
Blink’s curation team provides research and support for products across the tech landscape. Their work leverages high-quality, accurate imagery to ensure exceptional user experience.
“What we do here at Blink is make it a point to choose imagery, and then curate that imagery, for a specific product with the intention of drawing in a tightly defined demographic. Ultimately, our aim is to keep our targeted audience engaged, and keep them excited to use the product we’ve been assigned.”
There is a very tailored workflow that makes Sam’s projects, which vary in scope, manageable. “Most days I know exactly what I will be doing as soon as I walk through the door but the layout of the work is different each day. The projects that I work on are composed of a mix of stock imagery or video research, PR outreach, curating selections, compiling project metrics, and creating file organization for the curated images.”
What are his best practices?
1. Learn to manage your time efficiently based on the project at hand.
2. Familiarize yourself with the product you are curating for. Play around with it and use your experience to inform what type of images work and make the product more engaging.
3. Be a team player & keep the discussion going; projects can change over time as we curate but staying on the same page with your team is necessary for a high-quality product.
4. Keep yourself motivated. If you feel yourself hitting a wall or burnout is setting in, walk away for a moment, and think about how you can adjust your process to get the results.
5. Don’t hesitate to ask for input from others. A second pair of eyes is never a bad thing.
“Deadlines are fixed at the beginning of our projects, and we do our best to manage our time accurately and efficiently to deliver high-quality work every time. We have a 100% success rate at hitting our deadlines and we don’t plan to change that.”
While no day is like another, there is always a variety in the content and logistics of a project. “Each day is different and it keeps day to day work exciting,” Sam explains. “I’m always excited about upcoming projects in the pipeline. Sometimes it turns out to be a product that we’ve already worked on and the client wants more great work from us. And, sometimes it’s a brand new product that we get to figure out how to curate for.”
Thought of the day: Think creatively. When you need to address a challenging project, take a step back out of the frame, consult colleagues or different authority figures, and think of non-linear solutions.