You always hear about the high-stress fast-paced environment of the production room but behind that, you’ll discover the backbone of these projects; Jazmin Chase. She joined the team last year and has proven that versatility and willingness to learn are essential qualities that can see exponential growth in a company and, more importantly, the success of high-scale productions.
“Visuals give us a global common language. They let us experience people and places we might not otherwise have access to.”
Jazmin Rae Chase has been working on sequencing and retouching at Blink for over a year. “I feel like I’ve mastered a lot of tricks of the trade and have found more ways to be efficient. The cool thing is that in the realm of retouching, there’s always something new to learn and room to improve.”
In Jazmin’s free time, she likes to dive deeper into her craft. “When I first joined I was mainly working on Airbnb Luxe and Plus. There was a fast turnaround time and strict deadlines so I had to concentrate on honing my skill set and learning the workflow quickly.” Jazmin chuckles, “I made a lot of mistakes like most do.”
Here are five techniques that Jazmin uses on a daily basis to analyze and retouch an image:
1. Assess the full set of images and apply overall correction needs. I usually apply things like a color profile and lens distortion to the whole set. Depending on how it’s shot, I may apply some toning things globally too, like highlight recovery and contrast.
2. Next, apply basic toning to recover information in each image. This usually includes bringing highlights down and shadows slightly up, while maintaining enough contrast to keep a natural and realistic feeling.
3. Read over the creative brief from the client and what the images will need to meet it. For example, if the client wants to portray a fun, exciting, and fresh environment, the photos will likely need to be brighter with more contrast and saturation overall. If the client’s looking to create a sense of comfort and coziness, the white balance might need to be pushed slightly warmer.
4. Next step is to crop, implement a perspective correction, and spot healing to make sure the image feels straight, with clean edges, and free from distracting elements.
5. Lastly, do some local toning and color balance to emphasize the subject and mood of each image. This includes stuff like brightening a ceiling to make a room feel more open and airy, selectively adding contrast to an important part of the image, slightly desaturating and adding green to a person’s face that may look redder in the photo than in reality.
Thought of the day: Visuals are important. They can help us to feel empathy and connect audiences to one another –– be that with photographs or videos. Retouching heightens that feeling and connection that great visuals can provide.