Why is curation valuable? Deblina Moulik, Executive Producer and Manager of Curation, weighs in.

Deadline after deadline, the Blink Curation team is crushing it. Oscillating between analyzing and digesting millions of assets, both consumer-generated and custom content, this team has proven time and time again that curation is a fundamental tool for how audiences experience brands and companies.

Deblina Moulik @ Blink

“Curation compliments content, and this is vital in a world that is image-centric,” Deblina explains. Starting out as a photo editor at Blink in 2018, Deblina Moulik’s dedication and focus promoted her to management status in the curation room. “Visual guidance is a primary challenge that companies face. They start with a diagram of what the product will look like and we come in with that guidance. I’ve built a solid team comprised of individuals who come from a strong visual culture and background in photography. So, we bring that guidance and directionality.”

Client-facing relations are central to Deblina’s job. “We are really grateful to be working for a host of really exciting clients and the relationship comes in understanding their needs. In addition, we need to know what their priorities are, and what their expectations are, so those expectations could be met and exceeded.”

Deblina’s listed her five key takeaways to keep in mind when curating for a brand, company or product:

“I never know what my day is going to look like,” Deblina remarks. “Especially since there are several active projects running at the same time. My personal workflow is just getting done whatever needs to be done, and putting client expectations above all.”

Custom content production at any scale | www.blink.la

Custom content production at any scale | www.blink.la