The Persuaders Response

The Persuaders opened my eyes to better understand the work and research that goes behind each advertisement a company releases. I previously had not thought about the amount of ads I see everyday. Since watching The Persuaders video, I have not just noticed ads on television and the radio, but also billboards, buses, social media, and on the sides of my computer screen while I’m online.

Influencing the Way I View Advertisements

I was mostly immune to the ads that surrounded me, and much of the public has been the same way. Because society is becoming more and more desensitized to advertisements, companies are continuously thinking of more creative ways to get attention within their ads.

Now when I watch advertisements, I will be much more aware of their persuasive strategies. After watching the video, I became more aware of advertisements in general, and I was amazed at how many I would see in a short amount of time.

What would our world look like if advertisements didn't exist? I asked myself that question and realized that advertisements have become a way of life. Without them, television and radio would be different, Times Square would be boring, and the world in general would be blank.

Persuasive Techniques

An airline company, Song, was discussed in the video. While watching the Song team brainstorm, viewers were given a general idea of the questions that goes into creating an ad:

  • How creative can our ad be and still be an ad?
  • Should we go for the head or the heart?
  • How are we going to make people want to join our company and stay loyal to it?
  • How will we connect emotionally to consumers?
  • What words will best sell our product?
  • Who is our target audience?
  • What are the demographics and psychographics of our target audience?
  • How are we different and better than other companies?

The most important concern that companies have is not necessarily the consumer, but the company itself. Companies care most about how much money they can earn. Companies will do whatever they can to induce the consumer to persuade themselves as to why they need the product.

An Ad That Portrays a Similar Strategy

A commercial that used a similar strategy of Song’s was Mercedes. In the Mercedes ad, the viewers get attached to a young boy who seems to be running away from home. The company then cleverly connects the short story with their product.

What is the Christians Duty in the Field of Persuasion?

Christians must abide to God’s word. This means that we must be truthful and honest in everything we do. The advertising industry can be a challenge for many Christians.

Advertisers are pressured by companies to make ads that will pursuade a targeted group of people that they need the product. A Christian may feel convicted when trying to persuade someone that they need a product because they don’t actually need it, the company just wants people to buy their product.

When advertising is driving consumers to large debt, worship of products and immorality, advertisers should take a step back and reevaluate who they are serving. When a Christian goes into the field of advertising, they must ask themselves a few simple questions such as the following:

  1. Will God look upon my work and agree that it was a job well done?
  2. Is my work merely feeding into the fleshly desires of success and money?

“So whether you eat or drink or whatever you do, do it all for the glory of God.” -1 Corinthians 10:31

On my honor, I have watched The Persuaders in its entirety.

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