Engage Customers and Prevent Counterfeiting with this Simple Hack

Risk of counterfeit goes hand-in-hand with development of new products or technology. Counterfeit products are more common than you think. According to the U.S. Patent and Trademark Office (USPTO), counterfeiting is the largest criminal enterprise in the world, with estimated sales of $1.7 trillion to $4.5 trillion a year.

Counterfeit products typically do not offer the same quality as originals, creating a huge risk of losing revenue and reputation for a company. Using dynamic QR Codes is a simple yet effective way to hinder counterfeit for your products. Here’s how.

Dynamic QR Codes for Product Registration

One of the pains of counterfeiting is that almost anything can be copied. A simple tag of ‘authenticity’ will simply not be enough.

Adding dynamic QR codes to your products not only provide a unique mark of authenticity, but also help capture your customers’ profiles.

This can be done by adding a product registration page as the destination of the dynamic QR code. Upon scanning this QR code, a user will be prompted to register your product on your company’s webform; meanwhile the dynamic QR code will capture scan data, such as IP address, location, browser name, etc.

You will now be able to promote your products’ registration while storing your customers’ contact information!

How does this help?

In order to successfully ‘copy’ your product, a counterfeiter will now need to create their own webform — adding another level of hinderance.

By using dynamic QR codes, you will be able to access the QR Code data, including the time and locations of your scans. If you notice an alarming number of scans in a location you do not directly service, it will be an indication of a counterfeit.

Allowing Only One Unique Scan for each QR Code

You can mitigate counterfeit risks even further by only allowing one unique scan per QR code.

Dynamic QR codes allow this since they capture scan data and the number of scans for each QR code. Since you know the IP address and the device information, you can choose to allow multiple scans from the same device, in case a user was unsuccessful in the product registration.

Furthermore, you can program an alert to be sent to your company and the customer, as soon as a second unique scan is recorded!

Start Today!

I hope the above workflow has convinced you of implementing a QR code solution to hinder counterfeiting of your products.

Openscreen’s comprehensive QR code SDK makes it easy to implement this solution for your company. It allows you to generate unique dynamic QR codes, create workflows using the scan objects and capture customers’ contacts using well-defined and documented functions.

Using a few lines of code, you will be able to protect your innovative products while gaining valuable information about your customers, which you can use for future marketing campaigns!

Read more: Direct Mail using QR Codes, Add a CRM tool to Your QR Code Campaigns