What is Decentraland?

Blockchain Social
3 min readDec 29, 2023

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Decentraland is a captivating metaverse on the Ethereum blockchain, where people can enter and connect with each other, even live there and buy virtual plots of land. In Decentraland, your digital self is as unique as your fingerprint. You can customize your avatar to reflect your personality, and unleash your inner fashionista with a marketplace buzzing with virtual clothing and accessories. What’s more, you can even craft your own, turning the digital runway into your creative playground!

Landing Page for Decentraland | Source: DCL

Short Story

Decentraland has been around since 2015, and it’s slowly become a true, incredible metaverse. Its creators are Esteban Ordano and Ari Meilich, two developers from Argentina who had an amazing and distinct vision. The initial project launch was in 2017, and at that time, digital land parcels were a fraction of the cost today.

What’s important to note is that the metaverse concept brought by Decentraland was a true success. In fact, the company had its initial coin offering reach $26 million. At the height of NFTs in 2021, Decentraland parcels were anywhere from $6k to $100k. Even a virtual real estate company chose to buy a pivotal Decentraland plot of land for $2.43 million.

Co-founder of Decentraland- Esteban Ordano | Source: Coin Telegraph

How does it work?

Decentraland’s unique metaverse is easy to understand. As a user, you are free to create marketplaces, environments, items, and applications called MANA, Estate, and LAND. MANA is the digital currency in Decentraland, and it can help you create services, apps, and games to monetize your creations.

Moreover, you can enter the Decentraland map and join events, casino experiences. It’s also possible to buy digital art along with digital land. Every parcel can have special characteristics, too. There are various ways to monetize your Decentraland presence, either via creating or buying (and then reselling) land or items. Or you can host events and ask for donations, among others.

Decentraland Protocol | Source: DCL White Paper

Decentraland Benefits

  1. Decentraland was built from the ground up to be a very easy-to-use platform. Everyone can access it; all you need is an account and a digital wallet.
  2. The interface is made to be user-friendly, and it has been vastly improved since the inception of this project. They have regular updates, which help ensure the growth of this project.
  3. While you can enter the Decentraland world just for fun or to connect with others, it’s also possible to generate real-life income. Decentraland encourages a player-based economy, which means you can start creating and selling items for a profit. You are free to enter the Decentraland world in any role, and choose to enjoy the world as you see fit.
  4. There are multiple things to do, and the entire environment is made with security in mind.
  5. There’s constant improvement, to the point where new content is added often, and any bugs are fixed really fast.

Decentraland does an excellent job at bringing a highly coveted, incredible metaverse filled with great things to do. It allows you to socialize with others, become a businessman, enjoy a variety of entertainment options, etc. You can also buy or sell real estate, collectibles, and many others. In Decentraland, you get to be whomever you want and even earn a good income. The possibilities are in your hands, and you get to choose whatever you want to do! Check out the Decentraland White Paper below!

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