James MelloHow To Be Social in a Smart Way to Generate Leads: Interview with Mordecai HoltzRefreshing the page on your Twitter account will not help you generate leads.Feb 8, 2017Feb 8, 2017
James MelloHow Marketers Can Best Prepare for 2017Maybe it’s my mom’s voice in my head or maybe it’s years of trial and error. Whatever the case maybe I have learned that in order to…Feb 1, 2017Feb 1, 2017
James MelloWhere Does Marketing Meet Customer Service?If your marketing and customer service strategies do not meet somewhere, your customers will fall through the gap. Having an understanding…Jan 24, 2017Jan 24, 2017
James MelloThe Product Market Expansion Grid ExplainedCreated by the father of strategic management, Igor Ansoff, the Product Market Expansion Grid is known to be used by many Fortune 500…Jan 1, 2017Jan 1, 2017
James MelloNo One Can Stop The Beat! Hairspray Live Brings The Future of TV AdsThe commercial break is dead! How does that word make you feel? Frustrated maybe? Yup, try as we might things are getting increasingly…Dec 7, 2016Dec 7, 2016
James MelloTop Collection of 2016 Marketing Articles and InterviewsIt’s time to put down your hot chocolate and step away from the warm fireplace! I know it feels like the year is over and the time has come…Dec 6, 2016Dec 6, 2016
James MelloEight Must Reads to Increase ConversionsDavid Lavinsky once wrote an article on increasing conversion rates and he said the following: “No matter how good your conversion rates…Nov 27, 2016Nov 27, 2016
James Mello15 Email Subject Lines that’ll keep you out of the spam folderHow can you win at email marketing?Nov 21, 2016Nov 21, 2016
James Mello4 Types of Thanksgiving Marketing Campaigns You Should TryThanksgiving marketing doesn’t have to all be about Black Friday — it could be about giving thanks. While I’m not advocating that you opt…Nov 13, 2016Nov 13, 2016
