
Live stream and beyond…
One of the most important experiences made possible by today’s communication technologies is to capture any desired moment as if we were there. Moreover, instant experience should be regarded as just a piece of the unlimited information available today. Any event that occurs on one side of the world can be watched with full reality on the other. The methods of the access are determined by the consumption preferences.
As the quality of the audio and video transferred from one point to another via the internet and the number of viewers increase, the professionalism rate and the capacities of the services required increase accordingly. For this reason, despite the fact that live streaming is possible from any Facebook account via smart phones, today the world is talking about 141.6 million digital streaming success of the MTV Video Music Awards ceremony which was held recently.
The MTV Video Music Awards Ceremony, held on August 21, 2018 in Radio City Hall, New York, was watched by 5,234 million people on television which is considered to be the traditional media (Source:Nielsen).Although this rating is 8% lower than the last year’s rating, the digital screening rating of the ceremony has managed to pass all the MTV broadcasts made so far and made it to the summit. The engagement rate of the broadcast was 46% (Source: Delmondo).Being careful to complete their efforts to keep pace with the transition between media, 80% of Viacom’s advertising packages for this year’s VMA are blending digital and traditional channels together.
We can say from the above information that very soon, digital media will be the number one among all the media that young audiences prefer for live content consumption. Conclusion: “We need to speed up the infrastructure preparations”. Unfortunately, although every age group can use social networks, there is a need for much more than a smartphone to broadcast quality, long-lasting and unique content.
It’s a difficult task to provide a watching experience of a stage performance even more clearly and extensively than the spectators who have a close and frontal vision of the scene. Live streaming is the perfect orchestration of entertainment, media and technology. A glaring performance on stage is transformed into data and reaches millions of people. The better this conversion and transfer are made, the less likely it is that there will be a loss in content from the starting point to the end user. What are transferred are not just images and sounds but feelings at the same time.In this process, where there is always a risk and that risk can only be minimized, technology is always the main character. Internet connection, encoding, cloud and url services and the connected infrastructure must meet all the required capacity.

FSAP alliances that Erstream has in Turkey around a year, have been the proof of the level of technical perfection in a live stream of a concert. Finally, Erstream who has undertaken the streaming support of the live broadcast of the concerts organized by Vodafone FreeZone in FreeZone Studio and content and editorial consultation done by FSAP in August, is by far the most successful video streaming service provider in Turkey.
