
What’s On The Horizon For Online Media?
No one can catch up with the pace of change and development of online media. Thanks to a new technology that enters our lives every day, we have a world that is even different than it was 10 years ago. Commerce, entertainment and of course communications are totally gone digital and we continue to be amazed which one we will keep up with.
So what is going to happen in the future? What level the digital world which changes rapidly even today is going to reach, for example in 10 years, with the acceleration of the new technologies? Possible estimates can be listed as follows.
Consumption ratios will be fixed
Researchers think that there will not be a noticeable decline in online consumption habits, but there will be no increase either. It is thought that digital competition will increase to draw attention to the demanded product as the users’ online consumption reduces.
Smart speakers will be the pioneer of new technology
It is estimated that until 2021, about 2 billion people will use digital assistance and 50 percent of all search queries will be done by voice call. Manual search will be entirely history and Alexa will be our new queen.

It will not be long, but in the next few years the time spent by people watching TV and watching through digital media will be equalized. Currently, the duration of television viewing is still long but within three years a person will spend a little more than an average of 2.6 hours a day on the internet and watch television for 2.7 hours a day. Television is expected to become less popular as technology advances.
Companies will also direct social media
We are nearing the end of the era of advertising on television. Companies are trying to augment the advertising methods on their social media accounts or by social media projects that are going viral. Today there is almost no global company that does not have accounts in Facebook, Twitter or Instagram, which are also called the “social media”. And almost all of the ads related to new products are first published on social media. In the future, a much larger portion of the industry is expected to advertise and market digitally.
The importance given to privacy will increase
The frustrations created by major social media organizations over data security especially in recent months indicate that much more importance will be given to the subject in the future. It is believed with certainty that future social media networks will offer more advanced privacy settings and profile privacy.
Communications will be easier
The language problem is still the biggest obstacle to online communication. Although English seems to be the common language, many people want to be understood in their native language. With the artificial intelligence products developed, we will be able to instantly translate any sharing, writing or voice recording made in another language or even share in the desired language and we will be able to speak with people in other languages with an application downloaded to our phone.
Video will take over the show
Video is already the most preferred content type in media trends. In the future, this will become more common and a considerable portion of social media sharing will be shaped through video. The social media accounts of the news sites will pioneer this. Additionally, the “live broadcast” feature will be a technology that especially Snapchat, Instagram and Facebook will lean on.
Instant purchase will become widespread
Of course, in all this changes marketing will also take its place. With virtual reality technology, you will be able to instantly look at the price of a dress you like while you watch a fashion show live from your social media account, or you will be able to choose and order a lip stick that you like while watching a makeup video. Although today there are examples of this technology, it has not turn into a habit, but it will.
Interest for wearable technology will increase
Virtual reality or enhanced reality will become a way of offering everyone wearable technology. Today, many people have at least one wearable device, but it is estimated that by 2020, 7 out of 10 people will have at least one of these devices. Through these devices, virtual reality will also be used to carry customers to live events regardless of where they are located.
Mobile, more mobile
Yes, perhaps this is the trend that we hear the most. Even today we are completely in the mobile century. Almost all applications developed are mobile-focused and in the future what we call desktop will be an old memory. Viewing, forwarding, sharing and content creating will completely be mobile.
