Tricks to Get Clicks on Call-To-Action Buttons

I love it when I learn tips that are quick and easy to implement and provide instant, positive results. I discovered today’s tips as I was driving to Costco to order “office lens” spectacles (so I can see my computer screen without squinting). During my drive, I listened to one of my favorite podcasts, Amy Harrison’s “Hit Publish.”

Amy’s podcasts are practical and entertaining; she always works in a couple of humorous sketches to keep listeners alert. In “3 Practical Content Conversion Tactics That Actually Work Today,” Amy reflects on what she learned at the Call To Action Conference she attended.

She shared 5 quick tips for how to improve the conversion rate (clickability) of call-to-action buttons. You’ll typically see these buttons on website forms that invite you to subscribe to an e-newsletter or blog; to learn more about a product or service; to register for an event, or to purchase something.

1. Don’t Submit.

Avoid using the word “Submit” on your call-to-action buttons. Pretty much any other word in the dictionary converts better than “Submit.” (I have some work to do here on my own site!)

2. Don’t Use “Free.”

Everyone likes to get free stuff, but using the word “Free” in your button doesn’t necessarily increase clicks. Instead of writing:

Get your free ebook


Get your ebook

3. Click Here.

Direct instructions work, so tell people exactly what you want them to do. If you want them to “click here,” tell them, “Click here.”

4. Do It NOW!

Urgency motivates. In a test of buttons that prompt, “Download Now” vs. “Download,” the word “NOW” converted better.

5. Make It Mine.

People love to feel a sense of ownership. Consider these two examples — which one helps you feel a sense of ownership?

Download your ebook now
Give me my ebook now

“My” outperforms “your.”

Good stuff, huh?

Your Assignment (or maybe I should say, “My Assignment”)

Review the call-to-action buttons on your website, landing page(s), or blog. Did you find any buttons you can reword? Fix them. Now.

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