This article was originally published on BlogHands.com: The Benefits of Outsourcing (and How to Do It)

While many entrepreneurs lean on their ability to multitask to get things done for their business, studies have proven the human brain is actually incapable of juggling multiple tasks at once. What’s worse, doing so can actually lower your IQ and damage your brain.

So, to combat problematic multitasking and your ever-growing to-do list, one tactic is to outsource some of your tasks to credible pros. More companies than ever are leaning on outsourcing to fill gaps in their business. In 2017, the global market for outsourced services reaching a whopping $88.9 …

Note, this article was originally posted on BlogHands.com: 7 Reasons Why Google is the Best Content Research Tool

Attention digital marketers looking for content research tools: there’s a free, effective research method right under your nose, and it’s one that you likely know well.

Google Search is one of the optimal ways digital marketers can conduct content, topic, and keyword research. It’s a door into the world’s most sophisticated content database, giving you insight that, used well, will transform your content marketing into well-researched works that hit the mark every time.

It’s impossible to be a content writer or marketer without understanding the power of keywords, and more than that, which keywords and topics will resonate with your ideal readers and consumers. …

Effective content is accessible content. Consequently, digital marketing managers should think about readability. Readability ensures that your written words are impacting people in the right ways. In addition, it helps you target the appropriate audience.

What Is Readability?

Readability is the ability to read a text. Good readability, therefore, is accessible and easy to understand. Poor readability means the text is hard to comprehend. A text loses value if it is inaccessible to its intended audience.

Readability matters in every profession. It affects every setting where people read words. From teaching to legal documents, therefore, effective communication is key.

For digital marketing, readable content is especially relevant. While content is most effective when readable, readability is subjective. It can be challenging, therefore, to know if your content is easy to understand. This is where readability formulas and tests are useful tools. …

This article was originally published on BlogHands.com: Best Free Headline Analyzer Tools for Quickly Writing Better Titles

Designing your headline is a combination of art and science.

Art, because your headline should be poetic. You can use poetic devices, such as alliteration and assonance, for example, to lull readers into taking action.

Poetry has been described as “the best words in the best order.” Your headline, therefore, should definitely be considered poetry.

Science, because you should focus on the strength and frequency of your keywords, the length of your title, and other factors relating to the composition of the title.

You don’t need an art or science degree, however. You can pick up headline writing as you go. …

An SEO manager or consultant will factor in Google’s algorithms to gain the maximum benefits for their employers or clients. It’s also something that you can try yourself.

First, let’s ensure we fully understand what RankBrain is.

What Is RankBrain?

RankBrain, confirmed by Google on October 26 2015, is an AI program that Google’s search engine uses to identify user intent. RankBrain uses machine learning, a branch of statistics, to model scenarios and draw deductions from incomplete data without the need for human input.

Simply put, when you do a Google search it no longer uses a preset algorithm, it’s now thinking. …

This content was contributed by a guest author. The author’s views are entirely his or her own and may not reflect the views of Blog Hands.

Changing a career is an important step that may bring changes to your life. However, sometimes you change the career just to make those changes happen. For example, you may dream about more spare time and the possibility to work from any country. If fact, this is one of the dreams that everyone has. That’s why everyone considers the possibility to become a freelancer. Still, freelancing is not for everyone. For example, you cannot be a freelance doctor or a freelance lawyer. Of course, you can take some order, but that will not be enough to earn money and to attract new clients. Thus, you need to find some occupation that will allow you to make money despite the necessity to visit the office, find new clients, and even to talk to people. …

What Is SERP Analysis?

SERP (Search Engine Results Page) Analysis is the process of analyzing the top web pages that rank for a specific keyword or topic. SEO and marketing professionals use this information to determine the difficulty level of ranking for a Google search.

As well as looking at ranking difficulty, SERP analysis can also uncover how a competitor may have achieved their Google rank. This will give your marketing or SEO team valuable insight, allowing it to push your business up the rankings.

One of the goals of SEO is to have your website appear on page one of the search results when users search for relevant terms. If you are selling plungers in Cleveland, Ohio, for example, you’ll be pushing for a page one listing for anyone searching for ‘plunger in Cleveland.’ …

Blogging is perfect for your sales team. That’s right. Sales.

People typically think of blogging as a powerful marketing technique, which is true. Most businesses, however, seem to be overlooking blogging as a valuable sales tool.

In a world where companies must compete on all fronts to get ahead, understanding how valuable your blog can be to your sales team will give you yet another advantage over your competitors. It will also help your business reach its full potential.

Here are 5 ways that blogging can improve the performance of your sales team and your bottom line.

Your blog…

1. Provides Sales Material

Every time a new post is added to your blog, you have a new asset. From your sales team’s point of view, it can use blog posts as the material with which to educate customers and close deals. A blog is another resource that your sales team can use to do its job more efficiently. …