What Is SERP Analysis?
SERP (Search Engine Results Page) Analysis is the process of analyzing the top web pages that rank for a specific keyword or topic. SEO and marketing professionals use this information to determine the difficulty level of ranking for a Google search.
As well as looking at ranking difficulty, SERP analysis can also uncover how a competitor may have achieved their Google rank. This will give your marketing or SEO team valuable insight, allowing it to push your business up the rankings.
One of the goals of SEO is to have your website appear on page one of the search results when users search for relevant terms. If you are selling plungers in Cleveland, Ohio, for example, you’ll be pushing for a page one listing for anyone searching for ‘plunger in Cleveland.’
When you type your search into Google, however, you might be disappointed to find that your business is not there on the first page of search results. Not yet, at least. At this point, it will benefit you to work out how those other businesses achieved it, what you can do better, and whether the predicted volume of traffic to be gained from this keyword is worth the cost and effort. In short, it’s time analyze the search results.
Where Do You Start With SERP Analysis?
Here are five tools that will give your team everything it needs to put your business on page one, where it belongs.
1. SERP Checker
SERP Checker can be described as a competitive analysis tool. It will give you information about your competitors via more than 49 different metrics, including SEO competition score and competitiveness rank. It allows you to quickly see the strengths and weaknesses of your competition and your team can use the information to achieve better rankings for your business.
Anyone familiar with KWFinder will find this interface familiar. It’s very easy to use. With one click, for example, you can see how the site being analyzed looks when it appears in Google’s SERP.
One of the great features of this particular SERP analysis tool is that it can provide information on how a site performs differently depending on whether it is viewed on a desktop computer or a mobile device. You can also choose from countries, states, or cities so that you can see local Google SERP results. This additional flexibility is very useful considering the importance of both local SEO and mobile search.
Other top features to look out for are:
SEO Competition score (or SEO competitiveness rank) — With this analysis tool, it’s easy to evaluate organic search results without delay. A user-friendly interface will suggest the strengths and weaknesses of your competitors, telling you how difficult it might be to rank for a particular keyword or keyphrase, based on the existing page one search results.
Managing Metrics — it’s easy to choose from a wide range of metrics and focus on those that matter most to you. Using the power of Moz, your team can analyze an array of metrics, including domain authority, page authority, and trust. Using data from Majestic, you can see the likelihood of a URL being influential based on how many sites are linking to it, and perceived trust, based on a site’s links to ‘trusted seed sites.’ Also, users can evaluate social metrics, which comprise of the number Facebook shares and the number of pluses on Google+.