A Comprehensive Guide to Terms Used in Shark Tank

Bloom
4 min readJan 15, 2024

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Introduction:

“Shark Tank,” the popular reality TV show, has become a cultural phenomenon, showcasing aspiring entrepreneurs as they pitch their business ideas to a panel of wealthy investors, known as “sharks.” The show is not only entertaining but also provides valuable insights into the world of startups, investments, and business negotiations. To navigate the fast-paced and high-stakes environment of Shark Tank, it’s crucial to understand the key phrases and terms used in shark tank by the sharks and entrepreneurs alike. In this comprehensive guide, we’ll delve into the language of the tank and demystify the terminology used in the show.

Valuation:

Definition: The estimated worth of a business.

Usage on Shark Tank: Entrepreneurs often present their company’s valuation when seeking investment. It’s a crucial factor in negotiations, and sharks may scrutinize and question the valuation presented.

Equity:

Definition: The ownership interest in a company, typically represented by shares.

Usage on Shark Tank: Entrepreneurs offer a percentage of equity in their business in exchange for an investment. Negotiations revolve around finding a fair balance that satisfies both parties.

Royalties:

Definition: A percentage of the revenue generated by a product that is paid to an investor.

Usage on Shark Tank: Some entrepreneurs offer royalty deals instead of equity, providing the sharks with a share of the profits without owning a part of the business.

Licensing:

Definition: Granting permission to another party to use a product, brand, or intellectual property in exchange for fees or royalties.

Usage on Shark Tank: Entrepreneurs may discuss licensing agreements as part of their business model or to sweeten the deal for the sharks.

Gross Sales vs. Net Sales:

Definition: Gross sales refer to total revenue before expenses, while net sales deduct expenses to show the actual profit.

Usage on Shark Tank: Sharks often inquire about the sales figures of a business, and entrepreneurs must be clear about whether they are discussing gross or net sales.

Run Rate:

Definition: The extrapolation of a company’s current financial performance to estimate future results.

Usage on Shark Tank: Entrepreneurs may use run rate to project their business’s potential growth, influencing the sharks’ investment decisions.

Due Diligence:

Definition: Thorough research and investigation conducted by investors before committing to an investment.

Usage on Shark Tank: After making an offer, sharks may express the need to conduct due diligence to ensure the accuracy of the information provided by the entrepreneur.

Shark Tank Effect:

Definition: The positive impact on a business’s sales, visibility, and growth resulting from exposure on Shark Tank.

Usage on Shark Tank: Entrepreneurs often hope for the “Shark Tank Effect” to boost their business after appearing on the show.

EBITDA:

Definition: Earnings Before Interest, Taxes, Depreciation, and Amortization. It represents a company’s operational profitability.

Usage on Shark Tank: Sharks may inquire about EBITDA to evaluate the core financial performance of a business and its ability to generate profits.

Vesting:

Definition: The process by which an individual earns ownership rights over a certain period, often used in reference to equity.

Usage on Shark Tank: Entrepreneurs and sharks may discuss vesting schedules to ensure alignment of interests and commitment over time.

Pro Forma:

Definition: Financial statements that provide a projection of future performance based on current or hypothetical scenarios.

Usage on Shark Tank: Entrepreneurs might present pro forma financials to illustrate the potential impact of an investment on the business.

Convertible Note:

Definition: A type of short-term debt that can convert into equity, often used in early-stage fundraising.

Usage on Shark Tank: Entrepreneurs may propose convertible notes as a way for sharks to invest with the promise of converting their investment into equity at a later stage.

Margin:

Definition: The percentage difference between the cost of goods sold and the selling price, indicating profitability.

Usage on Shark Tank: Sharks may scrutinize the margin to assess the financial health and sustainability of a business.

Proof of Concept:

Definition: Demonstrating that a product or business idea is feasible and has the potential for success.

Usage on Shark Tank: Entrepreneurs are often asked to provide evidence of a proof of concept to validate their business proposition.

Conclusion

In the ever-evolving landscape of Shark Tank, where entrepreneurs vie for the attention and investment of the sharks, a solid understanding of these additional terms is crucial. The nuances embedded in EBITDA, vesting, pro forma, and other concepts can significantly impact negotiations and shape the trajectory of a deal. Armed with this comprehensive guide, entrepreneurs and viewers alike are better equipped to navigate the intricacies of the Shark Tank, fostering a deeper appreciation for the strategies and decisions made in the pursuit of business success. As the show continues to captivate audiences, the language of the tank remains a key element in unraveling the drama and excitement that unfolds within the confines of the entrepreneurial arena.

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