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I once went to a restaurant in the south of France which had been described online as ‘a tranquil, al fresco dining experience, with stunning views and celebrated cuisine.’ What I actually ‘enjoyed’ was a burnt pizza, under a tarpaulin, in someone’s back garden whilst I watched their dog defecate next to my car.

Descriptions need to be both accurate and enticing. Fail to nail a proposition and you can either bore someone to death, or seriously disappoint them in the long run as they realise they’ve been mis-sold. …


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Can anyone really win from a global pandemic? If we truly understand the extent of this crisis, the answer is always no. COVID-19 is fundamentally tragic.

However, the reality is that there will be a time post-lockdown where businesses will have to return to some sort of ‘evolved normality’. The UK Government hinted that that day may not be too far away by sharing its draft post-lockdown workplace guidance yesterday. Assuming that we heed the warnings against complacency and a second peak, businesses may begin to return to the workplace in the next month.

I’ve spoken with a number of…


We are probably in a minority that will be remembered this way. Founders with the misfortune to launch a business during a once-in-a-lifetime global pandemic. It’s no surprise that the question we’ve been asked most since our launch is ‘what’s it been like starting a business during COVID-19'?

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Let’s back up a little first. PJ and I worked together at a leading proptech company, as their respective Heads of Global Communications and Business Development, Europe. …


PJ Appleton, Co-Founder, Bloxspring

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During one of the worst economic downturns in modern history, it’s inevitable that proptech firms are currently wrestling with the question of utility vs. necessity. Companies are having to think very carefully about where they focus their time, energy and money. If something is useful but not ultimately deemed necessary, it’s simply not worth prioritising at the moment.

As the UK Proptech Association’s recent COVID-19 Proptech Impact Report made clear, cash flow and a fall in demand are the two biggest challenges right now for the majority of proptech firms. What that means in practice is…


This week, we are hugely excited to be launching Bloxspring (www.bloxspring.com), a specialist proptech scale-up engine helping providers to boost sales and grow their profiles.

Bloxspring was essentially born out of necessity. Whilst working together at Equiem, we (Co-Founders Adam Malik and PJ Appleton) found that proptech firms would regularly ask our advice on how to boost sales, build a brand, or expand into new markets.

​It was clear that there was a need for a proven, fit-for-purpose resource to provide the answers. …

Bloxspring

Your proptech growth partner. Offering expert comms and sales support to help ambitious proptech providers increase revenues and promote their brands.

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