4 Ways to improve your Digital Footprint
With such an abundance of information on the web, it is easy to see how growing your digital footprint can be such a challenging task. Even companies with big budgets that devote an entire department to attend this area of their business can struggle to keep up with it. There are many things to take into account with such a vast amount of technology being released so frequently, it is easy to get lost!
There is, however, some light at the end of the tunnel, it is not all doom & gloom when it comes to this type of work. There are some simple & steadfast ways to guarantee the growth of your company’s Digital Footprint. We believe that you can grow your Digital Footprint with quality & consistency placed in the right areas. In this post, I will touch on some of the areas that we feel essential for a company to invest their time, in order to achieve good results. The order of the list does not necessarily reflect my opinion of importance.
Your website can be an extremely effective tool to grow your digital footprint. We view it as more of a cornerstone for your business in the digital world. It can not only act as an information point for your potential customers, but it can help convert them into fully fledged brand advocates & clients.
From the start of the process of forming or auditing your Website, you should make sure you keep your target audience in mind. Map out how you want them to move through your site. Better yet, map out how THEY want to move through your site.
Along with delightful UX and UI, you want to make sure that your Website is in line with the latest SEO trends. Finally, you want to make sure that you Website makes it easy for the customer to get in contact with you to talk about your services or buy the product that you are selling.
One of the main things you should take into account when developing a website is user satisfaction. Statistics show that if someone is not enjoying their time on your website, they will leave and are not likely to return!
Branding is a tricky subject, that’s why people charge thousands of pounds to develop one, right? That being said (if you have or have not already paid someone to take care of your branding), there are some things you can do to make sure that your branding helps to grow your digital footprint.
Realise your brand. Develop a brand personality. Develop how your brand messages your audience. these elements are quintessential to form a strong and coherent brand, with which you can spread all across the digital universe (by universe I mean target audience, of course).
Being consistent is very important to your brand image. Some would argue that you need to adjust certain aspects of your branding to appeal to different platforms and we tend to agree with them. However, this does not mean that you cannot stick to your company values and principles. This really helps people recognise your brand in the sea that is your competition.
Online Social Media is no doubt, a child of the internet. A child that has very quickly grown up and matured into an adult wielding great significance to any modern day business. It has the power to make or break a business in a very short period of time. With that in mind, it should be addressed correctly if you wish it to help your company succeed and grow digitally.
When using Social Media, it is very important to plan what you are going to share, when you are going to share it and most importantly, who you are sharing it to.
There are many factors to consider when using Social Media. We have seen that posting engaging content, educating through social media, keeping up with festivities and sharing some behind the scenes action have all had a positive effect on online followings and engagement.
There is another area where consistency is key, if you build up an audience you are going to want them to keep coming back and engaging with the content you create. Having a steady flow helps build up their confidence and rely on you for their relative needs.
Statistics & Analytics
Have you ever wondered, “I wish there was a way I could see what I should be posting on Social Media” or “How can I get my website to appeal to my target audience?”. Well, there is, and that’s by using statistics & analytics. Now, this can seem very daunting at first (or for a very long time) but it is really an essential tool for growing your Digital Footprint.
If you have not done so already, setup your Google Analytics account and get stuck in with some basics. With this free to use platform, you can get a very good idea of what works and what does not. That can save you a lot of time and in most cases, a lot of money!
Without getting too deep into the subject, there are many analytic platforms out there that can offer you very valuable information. Some may be free to use and others may be quite costly, however, it is good to keep in mind that a high price does not necessarily mean it will provide more value to you than the other.
So as you can see, there are some simple ways to get that Digital Footprint growing. Whether it’s for getting that edge on your competition or to simply hit some growth goals, it’s better to start doing these things sooner rather than later. One very important thing to keep in mind with many digital related terms such as SEO or Digital Footprints, is that it takes time for these things to grow. They are well worth investing some time & potentially forming a budget for these types of services. However be careful who you choose to work with, anyone promising overnight results is usually not going to be good for your company in the long run!