PinnedPublished inBlueLenaDaniel Williams, CEO and Co-FounderDaniel Williams is the co-founder and CEO of BlueLena. He is an experienced entrepreneur and senior media executive who has been an…Jul 25, 2021Jul 25, 2021
Published inBlueLenaReader revenue strategy ≠ paywallJust days prior to the announcement of its acquisition by G/O Media, Quartz announced that it was dismantling the paywall that it deployed…Jun 6, 2022Jun 6, 2022
Published inBlueLenaWhy won’t some people pay for news?A qualitative study out of Amsterdam examines "why don't people pay for news," and Mark Coddington and Seth Lewis co-wrote this commentary…Jun 6, 2022Jun 6, 2022
Published inBlueLenaBest practice approaches in reader surveysLocal Media Association published this excellent report on how surveys helped five newsrooms refine coverage and grow reader revenue, which…Jun 6, 2022Jun 6, 2022
Published inBlueLenaLet’s talk about 1st party dataThis month we are talking about 1st party data, and why publishers are prioritizing the growth of their audience databases in preparation…Jun 6, 2022Jun 6, 2022
Published inBlueLenaBlueLena welcomes four media veterans to its teamWe are thrilled to welcome four new members of the BlueLena team, each representing impressive and diverse backgrounds in newsmedia —…Apr 1, 2022Apr 1, 2022
Published inBlueLenaBlueLena partners with Sparkloop to accelerate audience growth for publishersRALEIGH, NC, March 28, 2022 — Sparklook, the industry-leading newsletter referral platform, has joined the BlueLena technology stack to…Mar 28, 2022Mar 28, 2022
Published inBlueLenaLMA invests in BlueLena to further its mission to reinvent business models for newsRepublished from LocalMedia.orgMar 2, 2022Mar 2, 2022
Published inBlueLenaBlueLena joins forces with NewspackRepublished from PR NewswireMar 2, 2022Mar 2, 2022
