Meredith Williamson

The problem is that the desire for more insights faster with less effort combined with a universe of new tools, meant that the fundamentals are getting lost—especially the fundamentals of identifying goals and formulating questions before selecting a tool or a technique. In order to choose the most appropriate method or the most effective tool, you need to to be clear on your goals, your questions, and how what you learn will influence your decisions.

… of our combined effort to curtail the egregious application of Net Promoter Score surveys. Really, mis-used NPS is a toxic kudzu strangling critical thinking.

Well, the continuing misuse of surveys and their wild proliferation led me to write On Surveys. People liked it, so I printed that up in a little booklet, but it’s more opinion than instruction, …