Research versus Research
Alan Cooper

Once upon a time, the company I was at used the term ‘knowledge elicitation’ rather than ‘field research’. I think it captures what we were trying to do much better than the term research.

I come from an academic research background, which makes the difference that much clearer. When I heard UX people talking about research for the first time, I was surprised there was little talk about finding significant sample sizes, rigor, test validity, etc… Took a bit to understand what UX people truly meant by ‘research’.

Also, thanks Medium for letting me give multiple applauses/likes to a story, a feature I didn’t want to use and one that I can’t figure out how to undo.

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