Is There A Moral Obligation When Creating?

As creatives, we design, we create, we imagine, we play, we dream, and we envision; we build the future.

Everything we build, everything we touch, has a part of us in it. As a result, morally, are we to blame if what we help to build results in harm to someone else, society, or the world? Do we have a moral obligation to build a better company? To build a better society? To build a better world? If we don’t, who will?

Do we want to live in a world where companies and people continue to search out wealth and profit, by continuing to build, create, and potentially cause waste that we do not need? Or do we want to live in a world, where we create sustainably, and create for necessity; creating to solve problems, creating to change the world, creating to make a difference. I’m not talking about small problems, like having your Chipotle delivered to your door; I’m talking about the big problems, the world changing problems, the game changers, problems like entire villages dying from not having water, communities and islands being wiped out by climate change, and people growing sick and saying goodbye to the world from diseases that we cannot cure.

“You’re educated. You may think of it as a ticket to a good life. Think of it as your ticket to change the world.”
-Tom Brokaw

Do we have an imperative to solve these problems? Either through our work or by creating work that will inspire others to solve these problems. As creatives, do we have a moral obligation to use our passion, knowledge, and skills to do our part? Again, I will pose the question, if we don’t, who will?


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