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“Make things as simple as possible, but no simpler” — Albert Einstein.

Today, we released Ping. A simple product that lives through your notifications. There are no signups and no usernames — just content.

Ping was born out of a weekend hackathon where the goal was an exercise in simplicity. We were fascinated by the idea of an app that could tell you what you need to know, right when you need to know it. Why scavenge for content — it should come to you.

Behind the design

We’ve grown weary of over-designed products that place more emphasis on the user interface than on the content itself. So we set out to build a product that eliminates unnecessary UI metaphors and focuses purely on content and context. Content is the centerpiece and context gives it meaning.

Simplifying the interface allowed us to spend more time refining how elements feel, act, and even sound. When the canvas isn’t cluttered, you have more room to play with. As a result, we were able to spend more time exploring unique design aspects and watched Ping grow a personality.

The circle (or dot) is at the core of the spatial navigation. Instead of moving between screens by sliding or flipping or stacking, we thought it would be fun to move through portals. And if you pull open the portal slightly, you can peek into it. Lastly, we brought a simple list to life by phasing colors as you scroll it.

Portal navigation in action

We believe the best walkthrough for a simple product is exploration. Over time, Ping evolves the more you interact with it. Ping adapts with you.

We hope you’ll enjoy Ping as much as we enjoyed building it. Download Ping now.

Follow us on Twitter @whatsping for updates.

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