Two tools to get expand your niche(s) and get your writing in front of more eyes automatically

Ken Saunders
Oct 16 · 6 min read

One of the first things that you are often told as a new Freelancer is that you need to pick just one niche and stick with it. I’mI’m here to tell you that you don’t have to color inside only one lane all of the time. You can have a writing freeway if you like, and the two ideas I’mI’m going to share below will help you do that.

This all came about because I felt constrained by the idea that you can only have one niche. Is anybody’s life, their interests that monotone in nature? I don’t think so. As Writers, Artists, and Poets, we often have a lot to say about a lot of topics. Using my life as an example. I love and have been passionate about sharing my knowledge on The Law of Attraction and other Spiritual practices. I also am actively living a Keto lifestyle and love sharing not just recipes but the real nuts and bolts of HOW to live a Keto lifestyle, and by the way, no, it REALLY isn’t challenging to live this way. Astrology is yet another subject whos wheelhouse I have some experience in, having studied the subject for over four decades now. I’mI’m pretty sure your life is the same, you have multiple areas of expertise that you can share your knowledge and experience with the broader world, so why limit yourself to just one niche.

What won’t work is if you spread yourself too thin, trying to manage multiple social media accounts for each of the different areas you are writing about. I know because that’s what I initially did. I had been juggling, not too successfully, I might add, three different Wordpress blogs, each of which had its own Facebook, Twitter, and Instagram accounts. This was insanity and all in the name of keeping things clean and organized (it’s a Capricorn thing). What ended up happening was trying to manage all of these sites became more of a distraction and so there was less good writing getting done, which was the whole point of creating the websites in the first place. I had wanted a home for each of the niches I was writing about.

Well, I’m here to tell you that you can have multiple niches and they Dodon’tdon’t have to be related but don’t go crazy in the words of Bon Qui Qui. Three is a good number of topics or niches to work with. They will keep you focussed yet create enough subject interest to keep your writing fresh. Three works for me, it might not work for you. Only you can determine how many areas you want your writing to specialize in. It’s really stating the obvious, but not everyone is going to be interested in everything you’re writing about, and that’s ok. You’re writing to answer a question, solve a problem, or just make things easier for the reader. Don’tDon’t worry about the reader’s interest as much as creating excellent, engaging content. If you write good content, they will come, so to speak.

I had really created a management problem in search of a solution. What I ultimately settled on and finds works really well are Buffer and Automation.

Buffer and Automation are two of your writing (and sanity’s) friends

I’m going to let you in on an insider’s open secret, Buffer is your friend. Buffer is a software application for the web and mobile, designed to manage accounts in social networks, it provides a way for you to schedule posts in advance on to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and Linkedin, as well as analyze their results and engage with their community. It works quietly and efficiently in the background doing a lot of what I call maintenance work. Say, for example, you have just created a great article on the Best Haunted House movies, and you want to post it to ALL of your social media accounts. You could do this manually, but why would you when you can click on the Buffer button in your browser (see highlighted yellow circle below) and be done with it. It is such a fantastic time saver.

Going further, Automation is another tool you can use on WordPress to help get your writing out there to as many eyes as possible. You may be asking what exactly Automation is? I’m glad you asked. Automation is a tool to pull in content automatically to your WordPress site from external sites, typically through RSS feeds. It sounds complicated, but it really isn’t. Well, you may also be asking why would I want to do this? The main reason I use it is to pull in my Medium posts to my Wordpress site where they are then published and added automatically to Facebook and Twitter as linked posts, meaning that they point back to Medium where people can read them, hopefully get something out of the article (and perhaps throw a few claps my way). Ok, sounds great, Ken, but how do I set this up? There are many tools on Wordpress.org that will allow you to do this, I personally find WPeMatico to be the easiest to set up and use.

Automating your Medium posts to Wordpress is as easy as 1,2,3. You have to have a Wordpress site, of course, and then you would need to install the WPEMatico plugin. Once installed, WPeMatico utilizes what they call campaigns. As you can see below, I have three campaigns that run daily on my Wordpress site.

The first, which isn’t really relevant to what we are talking about here pulls in my RSS feeds, creates posts with images and moves them to the pending where I add them to my calendar to post automatically. The same is true for the Word of the Day Campaign, although that one automatically publishes an article to Wordpress, which in turn posts to Facebook and Twitter. The “My Medium posts” is the one we’re going to look at in a bit more detail. It essentially takes a look every 12 hours to see if I’veI’ve published any new posts to my Medium page, and if so, it automatically then creates and publishes a post on Wordpress, Facebook, and Twitter, which links back to Medium. Linking back to Medium is essential because I want people to read the article ON Medium and not on any of the other platforms. They primarily serve as an Advertisement for my Medium posts.

The three highlighted boxes in the picture above are really the only thing you’ll need to set up this campaign. The first is the URL to your Medium page. The second is the status you want for your captured posts; in our case, we want them automatically posted. The third highlighted red box needs to be check-marked to automatically add categories for your posts. That’s essentially all there is to getting your Medium posts out into the larger world. There are a lot of other options that don’t really apply to want I wanted you to see. So that’s it. It may seem a bit technical and complicated at first, but the results once its setup will have you cranking out more engaging content than ever before. I hope this article has helped you. If you have any questions or need me to break things down further, please don’t hesitate to ask. I realize that sometimes things that seem obvious to me might not be to someone else reading this. If you like this article and would like to see more like it. Let me know what tech problems you have as far as writing that is in need of a solution.

Ken Saunders

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Born in New York, schooled in the Berkshires, Became an adult in L.A., found my Soul in Seattle. Been writing & drinking copious amounts of coffee since 2012.

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