What the iPad Pro teaches us about user experience

The mistakes of the iPad Pro provides some valuable lessons on user experience and product design.

Lesson 1: Be careful how you present things

Lesson 2: Be sure before you decide to be different

A lack of file system on the iPad Pro means it is hard to do serious work. Why change something people are so comfortable with?

Lesson 3: Think about the greater experience

iPad apps like Keynote are inferior compared to their Mac counterparts.

Lesson 4: Beware choice paralysis

Apple have lost clarity in their product lineup. Is the same true for your company?

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I am a User Experience Consultant, speaker & author of User Experience Revolution. I run @boagworks and am a director of @smashingmag and @headscapeltd

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Paul Boag

I am a User Experience Consultant, speaker & author of User Experience Revolution. I run @boagworks and am a director of @smashingmag and @headscapeltd