Paul BoagFinding the Perfect Digital Marketing ConsultantThe internet has redefined marketing and sales. Many organisations are turning to consultants for help adapting. However, not all internet…Jan 21, 2020Jan 21, 2020
Paul BoagPublic Sector Accessibility Legislation: Rethink Your ApproachI see many public sector organisations in full firefighting mode due to the upcoming accessibility legislation. However, the approach…Sep 9, 2019Sep 9, 2019
Paul Boag7 Reasons to Love Your Inner Digital Project Manager?Many of us have to fulfil the role of a digital project manager. However, we don’t enjoy it or see it as anything other than a necessary…Sep 3, 2019Sep 3, 2019
Paul BoagHow does digital, and customer experience fit into organisational structures?Digital is forcing businesses to reorganise, creating new teams of digital specialists and customer experience experts. However, these…Aug 27, 2019Aug 27, 2019
Paul BoagSales Funnel: How to Build an Effective User-Centric FunnelDigital has introduced hundreds of new marketing channels to consider. How do we decide where to place our efforts? We need a sales funnel…Aug 20, 2019Aug 20, 2019
Paul BoagBT Business: 3 Cautionary Lessons of Bad Customer ServiceA bad experience I had with BT business perfectly demonstrates how conversion is about more than a compelling sales and marketing…Aug 13, 2019Aug 13, 2019
Paul BoagA Pragmatic Guide to Successful User InterviewsMany of the articles I read about user interviewing are horrifyingly intimidating. They take time and budget that most do not have. So, in…Aug 6, 2019Aug 6, 2019
Paul BoagStop Using Secondary Navigation Bars… Maybe!There was a time when almost all sites had a secondary navigation bar showing the children and even siblings of the current page. However…Jul 30, 20191Jul 30, 20191
Paul BoagCo-Design Success: The Whats, Whys and How of Making It WorkCo-Design involves the user and other stakeholders in the design process. But how does that work in practice, and why is that even a good…Jul 23, 2019Jul 23, 2019
Paul BoagUser Experience Strategy: 6 Mistakes That You Should AvoidSo you want to write a user experience strategy? That is admirable. But be careful, it can damage the experience and even the business if…Jul 16, 2019Jul 16, 2019