Paul BoagFinding the Perfect Digital Marketing ConsultantThe internet has redefined marketing and sales. Many organisations are turning to consultants for help adapting. However, not all internet…5 min read·Jan 21, 2020----
Paul BoagPublic Sector Accessibility Legislation: Rethink Your ApproachI see many public sector organisations in full firefighting mode due to the upcoming accessibility legislation. However, the approach…6 min read·Sep 9, 2019----
Paul Boag7 Reasons to Love Your Inner Digital Project Manager?Many of us have to fulfil the role of a digital project manager. However, we don’t enjoy it or see it as anything other than a necessary…5 min read·Sep 3, 2019----
Paul BoagHow does digital, and customer experience fit into organisational structures?Digital is forcing businesses to reorganise, creating new teams of digital specialists and customer experience experts. However, these…6 min read·Aug 27, 2019----
Paul BoagSales Funnel: How to Build an Effective User-Centric FunnelDigital has introduced hundreds of new marketing channels to consider. How do we decide where to place our efforts? We need a sales funnel…6 min read·Aug 20, 2019----
Paul BoagBT Business: 3 Cautionary Lessons of Bad Customer ServiceA bad experience I had with BT business perfectly demonstrates how conversion is about more than a compelling sales and marketing…8 min read·Aug 13, 2019----
Paul BoagA Pragmatic Guide to Successful User InterviewsMany of the articles I read about user interviewing are horrifyingly intimidating. They take time and budget that most do not have. So, in…8 min read·Aug 6, 2019----
Paul BoagStop Using Secondary Navigation Bars… Maybe!There was a time when almost all sites had a secondary navigation bar showing the children and even siblings of the current page. However…7 min read·Jul 30, 2019--1--1
Paul BoagCo-Design Success: The Whats, Whys and How of Making It WorkCo-Design involves the user and other stakeholders in the design process. But how does that work in practice, and why is that even a good…7 min read·Jul 23, 2019----
Paul BoagUser Experience Strategy: 6 Mistakes That You Should AvoidSo you want to write a user experience strategy? That is admirable. But be careful, it can damage the experience and even the business if…6 min read·Jul 16, 2019----